.Article Perspectives: 15.Ever questioned how an electrical developer ends up operating an influencer advertising platform? Jonathan Eg, CEO of Partipost, splashes the herbal tea on The Adrian Show.Key takeaways:.Why trading formulas triggered being alone (as well as a profession pivot).The magic formula: legitimacy + congruity = influencer excellence.B2B influencer marketing in Asia: It is actually happening, however gradually.AI influencers: Cool, but perhaps will not replace your BFF's Instagram.The settlement concern plaguing influencer advertising (and just how Partipost is actually handling it).Fun fact: Jonathan's dad expects Mondays. Yes, you check out that right.Income: The influencer advertising and marketing yard is actually advancing a lot faster than you can say "wipe up." From micro-influencers to AI characters, the video game is modifying-- but genuineness still preponderates.So, before you write off that close friend with 200 fans as "not influential," don't forget: around the world of nano-influencers, your bestie may only be the following huge factor.Tune in for even more influencer insights as well as perhaps get an idea or 2 for your very own Instagram game!